What determines how a product is launched and what it achieves for the marketer? High budget blitzkrieg, soft launch or digital-only launch – which works…
Posts tagged as “marketing”
Brands are looking beyond A-listers for the face of their campaigns. Audiences have moved beyond the mainstream. We are seeing movies such as The Lunchbox…
An analysis of how the battle between the Congress, BJP and Aam Aadmi Party is being fought out as senior admen and media planners join…