What determines how a product is launched and what it achieves for the marketer? High budget blitzkrieg, soft launch or digital-only launch – which works…
Posts tagged as “marketing”
Brands are no more frowning upon the use of Nawazuddin Siddiqui over, say, a Shah Rukh Khan. Audiences have moved beyond the mainstream. We are…
An analysis of how the battle between the Congress, BJP and Aam Aadmi Party is being fought out as senior admen and media planners join…