Industry leaders highlight why organisations tend to ignore culture during M&A, how it leads to M&A failure, and recommend solutions for a smooth transition. The…
Posts published by “Henna Achhpal”
A writer with 15+ years of work experience, which includes full-time editorial roles with magazines and newspapers, and creating digital marketing content as a freelancer.
I have eight years of experience writing content for B2B audiences across journalism, thought leadership, executive communications, content marketing, and product marketing. My work has…
I have four years of experience writing B2B marketing emails for a firm offering advisory services and a proprietary market intelligence platform. My work supported…
Looking back at the internship that proved my dream was real. I picked up my first copy of Seventeen India, the Indian edition of the…
What determines how a product is launched and what it achieves for the marketer? High budget blitzkrieg, soft launch or digital-only launch – which works…
Brands are no more frowning upon the use of Nawazuddin Siddiqui over, say, a Shah Rukh Khan. Audiences have moved beyond the mainstream. We are…
Compliments embarrass him, but Shahid Kapoor has had more than his fair share of those coming his way! Shyly, he confesses to having made more…
According to psychologists, the constant expectation to be strong puts tremendous psychological pressure on men. In Konkana Sen Sharma’s directorial debut, A Death in the…
World Health Day is observed every year on April 7. The theme for 2017 is “Depression: let’s talk”. If there’s one way to defeat the…
‘As long as the work is delivered, you can do whatever you want’. This is the new mantra driving many team leads, and a certain…