- Email Marketing, B2B
- Advisory Firm, Market Intelligence Platform
- Developing email campaigns aligned with different stages of the buyer journey
- From awareness-building to conversion-focused product marketing
- Familiar with A/B testing to improve performance
- Familiar with HubSpot
I have four years of experience writing B2B marketing emails for a firm offering advisory services and a proprietary market intelligence platform. My work supported demand generation, thought leadership, customer engagement, and product adoption initiatives across multiple business lines.
The email campaigns promoted proprietary research, market insights, industry event participation, advisory offerings, and subscription-based intelligence products. Messaging was tailored to distinct audience segments based on industry role, customer lifecycle stage, and geographic region.
I regularly collaborated with the growth, research, and product teams to align campaign messaging with customer pain points and commercial objectives.
Email marketing for proprietary research
The objective was to deliver high-value market intelligence that informed strategic decision-making. Rather than simply promoting reports, the emails highlighted timely insights, emerging trends, and key market developments relevant to each audience segment. The email acted as a preview with the copy designed to spark curiosity by presenting a core insight, while encouraging recipients to engage with the full report or article. Consistently delivering relevant insights helped reinforce the company’s positioning as a trusted authority and thought leader within its focus sectors.
Product-focused email campaigns
I developed conversion-oriented messaging aimed at generating trial sign-ups, demo requests, and deeper product engagement. These emails translated platform features into clear business benefits, demonstrating how customers could improve research efficiency, accelerate workflows, and make more informed decisions using the intelligence platform.
I also wrote the copy for automated nurture sequences to guide prospects through the product evaluation journey and drive post-engagement actions. These workflows included onboarding communications for trial users and follow-up campaigns triggered by content downloads.
Leveraging performance metrics to inform copy choices
Alongside copy development, I regularly monitored campaign performance metrics, including open rates, click-through rates, and engagement trends across audience segments. These insights informed my ongoing optimisation of subject lines, messaging frameworks, content positioning, and call-to-action strategies. By continuously evaluating audience response patterns, I was able to improve the effectiveness of email communications across different customer groups.
