- B2B Content Writing & Strategy
- Journalism, executive communications, content marketing, product marketing
- Developing strategic content that aligns with audience interests and growth objectives
- Researching audience pain points, information needs, and decision-making drivers
- Domain familiarity across marketing, human resources, and digital health
I have eight years of experience writing content for B2B audiences across journalism, thought leadership, executive communications, content marketing, and product marketing. My work has focused on translating industry developments and market intelligence into content that informs, engages, and influences professional audiences.
Roots in B2B journalism
My foundation in B2B content began in trade journalism, where I covered the advertising & marketing and human resources sectors for publications like IMPACT (exchange4media Group), Brand Wagon (Financial Express), and HR Katha. My work included feature stories, trend analysis, executive profiles, and interviews with industry leaders.
Developing ideas for these stories required continuous monitoring of industry developments, emerging trends, and market shifts. I identified content opportunities by analysing the broader implications of industry events, recognising recurring patterns, and uncovering questions that warranted deeper investigation.
Sourcing expertise to enhance content
I regularly engaged with industry experts to incorporate their perspectives into articles to provide context and a balanced analysis. I also conducted interviews with senior executives, such as CMOs and CHROs, to explore innovative initiatives, leadership perspectives, and organisational strategies. These conversations helped me develop the ability to extract meaningful insights from experienced professionals and translate them into compelling narratives for business audiences.
B2B ghostwriting
Beyond journalism, I have ghostwritten and edited thought leadership content, such as blogs and LinkedIn posts, for the clients of rite knowledgelabs. These included senior executives across industries like petrochemicals, technology, and agritech. The content was designed to strengthen personal brands, communicate expertise, and establish authority within their respective industries. This experience taught me how to adapt writing styles to different executive voices while maintaining strategic messaging and audience relevance.
Turning in-depth reports into bite-sized content
My B2B experience also includes content atomisation. At Galen Growth, I repurposed proprietary market research and analysis into concise LinkedIn content designed for time-constrained professional audiences. Instead of simply summarising reports, I identified compelling insights and framed them in a way that captured attention and encouraged deeper engagement with the underlying analysis.
B2B product marketing
In addition, I developed content to support demand generation and product marketing initiatives. This included creating email marketing campaigns and LinkedIn content for Galen Growth’s proprietary market intelligence platform. The content was tailored to different audience segments and buyer journey stages, balancing educational thought leadership with commercial messaging to drive awareness, engagement, and product adoption.
Across all formats, my approach to B2B content is based on understanding industry context, audience needs, buyer journeys, and business objectives. Whether reporting on industry trends, shaping executive thought leadership, repurposing research, or supporting product marketing initiatives, I focus on creating content that delivers value to professional audiences while advancing measurable business goals.
